Growth engineering for businesses that want results, not reports.
OB Labz is a digital agency and AI operations studio. We run performance marketing, build web products, and wire AI into daily operations for companies in the Netherlands and across Europe.
Work with usWhat we do
Performance Marketing
Full-cycle paid acquisition on Google Ads, Meta, and TikTok — strategy, campaign management, creative testing, and transparent weekly reporting.
Google · Meta · TikTokWeb & Product Development
Marketing websites, landing pages, and full web applications — from WordPress builds to modern Next.js products, designed, shipped, and maintained.
WordPress · Next.js · SupabaseAI Operations
We build AI-powered internal systems — reporting pipelines, monitoring, and workflow automation — so teams see everything and do less manual work.
Automation · Reporting · LLM systemsAbout
Founded and operated by Oleg Bochulyak, OB Labz works as an embedded growth partner: one team covering acquisition, development, and operations. We manage client advertising accounts under our own manager accounts across Google, Meta, and TikTok, and we build the tooling that keeps every campaign measured and accountable. Our product work includes Osember — an AI operations assistant for founders and teams.